What to Consider When Planning for a New Website
As your busy season starts to wind down, you should start to think about how to make the most out of next year’s busy season. Planning for a new website or updating your current one is a smart way to drive more quality traffic and bookings. Remember, roughly half of all lodging was booked online in the US in 2018 (source: Phocuswright). Not sure where to begin? There is plenty to consider when building a new website or re-launching an old one, from the layout and color schemes to functionality and features.
Your website should accurately represent your property and the goals of your business. You also want it to attract the right guests and help meet the needs of your guests once they land on your website. To ensure these goals are met here are a few things to consider when planning for a new website.
What’s your budget?
First, and foremost, you need to determine your budget. Consider what that investment looks like for your property and set it accordingly.
Build an attractive website
One of the best ways to turn lookers into bookers is with a visually attractive website. Everything from stunning photos to intuitive design elements is important when planning for a new website. With a TCMS website from rezStream, you get the benefit of lodging specific designs, multiple themes, customization, and plenty more.
Search engine ready
The best way to improve your organic reach and drive high-quality traffic to your website is to make sure you have a website that is search engine ready. Optimize for Google’s page speed standards, Google schema, XML sitemaps, ensure mobile-friendly responsive design, secure HTTPS website, and enhanced usability are all possible with rezStream’s turnkey and custom content management systems.
Direct booking engine integration
Avoid spending time and effort managing and updating your data in two places. With rezStream websites, you can synchronize changes to your room descriptions, pictures, and policies from your rezStream Cloud booking engine. Plus, the rezStream Cloud integrates book now buttons/links, quick book reservation widgets, and individual unit calendars, to help increase conversion rates across your website.
ADA accessible website
It has become increasingly clear that having an ADA accessible website not only caters to the 50 million people with disabilities in the U.S., but it also opens the doors to new customers all while avoiding costly lawsuits for non-compliance. Read more to find out if your website is ADA compliant.
Support
Maybe one of the more important things to consider when planning for a new website is to make sure the website provider you are using offers ample training and ongoing support. At rezStream we understand there are multiple things that come up in one day, so relieve the stress of having to deal with website updates or changes and know you can always depend on our 24-hour support team.
Schedule a demo
Curious how it all works? Be sure to Schedule A Demo and see where a TCMS website from rezStream can take your business!
Read here for several case studies highlighting how these rezStream clients grew their business with the TCMS website.
