7 Fabulous hotel package ideas to drive reservations

Hoteliers have the unique opportunity to offer a clean, relaxing, and refreshing break from the hustle and bustle of vacationing, while also providing a curated itinerary for each guest they welcome. Drive direct bookings to your hotel, boost revenue, and keep those reservations coming in by thinking beyond the standard amenities.  

Offering amazing packages is one of the top ways hotels can drive reservations. Guests are seeking one-of-a-kind experiences that promise distinction and excellence. Hospitality trends in 2022 indicate that travelers are prioritizing the convenience of onsite services.  

Check out these 7 hotel package ideas your guests will want to book this season and beyond. 

1. The Wellness Package

In 2019, wellness tourism’s market size reached $720.4 billion, but in 2020 it dropped a whopping 40% to $435.7 billion due to COVID-19. The Global Wellness Institute estimates that the market reached $652.8 billion in 2021 and will grow an impressive 25% to $816.5 billion this year. 

That means it’s time to take a deep breath and focus on self-care with a resort package designed to pamper. The rising demand for a more relaxing brand of vacation is an emergent travel trend that every hotelier should be dialed into.  

The most popular wellness packages include:  

• Onsite yoga classes: offer 1-on-1 private sessions, group packages, and unique experiences depending on your connection with community yoga instructors. 
• Unique massages: hot stone, deep tissue, CBD & essential oils, couples’ massages, facial tension relief, and reflexology sessions can provide value for a variety of clients. 

• Spa offerings: include extras like facial peels, foot soaks, complimentary drinks, tea and light meal options for your guests to personalize their complete spa experience. 
• Fitness, Golf, or Tennis packages: to promote physical wellness and enhance sports performance. 

2. The Summer Fun Package

Make a splash by capitalizing on the family vacation market with a “fun in the sun” vacation package. Premiere hotels are offering discounts during peak season for families booking 3 or more nights. These awesome deals range from 20-30% off, with increasing returns on additional nights booked. Create an all-inclusive hotel deal to include discounts on family-friendly activities such as theme parks, kayaking, mini-golf, family dining, and more. 

3. The Foodie Package

More and more guests are in it for the food and not afraid to admit that local cuisine is number one on the itinerary. Offer a foodie tourism package that highlights local cuisine. A few fabulous ideas for this vacation package include:  

• Beer crawls 
• Bicycle tours of local hot spots 
• Brunch highlights 
• Coffee tasting with local experts 

Consider incorporating onsite dining into the mix with onsite gardens and small, sustainably operated farms. The ROI for farm-to-table dining is high, with 35% of travelers taking vacations simply to try local delicacies. 

Preparing fresh, organic, and most importantly, locally sourced dishes is a great way for hotels to capitalize on this demand, attract new clientele, and earn a spot on the foodie tourism map. 

4. The Adventure Package

For the thrill-seekers at your resort, include an adventure package with amazing deals on must-do activities. Leverage local connections and industry experts to include discounted attractions such as ziplining, horseback riding, guided hikes, snorkeling, and more.  

5. The Holiday Package

There's no such thing as off-season with a rotating calendar of exciting events. Seasonal hotel packages are a great way to drive direct bookings for your resort.  A cozy holiday package is the perfect way to increase reservations in the winter months. Include ways to celebrate the holidays like-a-local with activities for families, couples, and singles. If winter sports are a popular draw, include free or discounted transportation to-and-from recreational areas.  

6. 
   

   The Honeymoon Package

Your guests will fall in love with a hotel package tailored for the newlyweds! Go beyond the complimentary bottle of bubbly and feature activities for couples such as salsa dancing, wine tasting, and a scenic tour of the surrounding area. Consider discounted upgrades to the honeymoon suite and complimentary onsite dining for every candlelit moment.  

All-inclusive honeymoon packages by modeling your own honeymoon package around the fairy tale of an all-inclusive getaway, hoteliers can dramatically increase revenue by driving direct bookings among lovebirds. 

7. The Choose-Your-Own-Adventure Package

The expectation of hotel packages is becoming less cookie-cutter and more personalized, which puts hoteliers in the creative hot seat to provide a uniquely tailored experience for guests to create the vacation of their dreams. Top-rated experiences include VIP access to sporting events, discounts and/or transportation to nearby shopping outlets, access to equipment for biking, kayaking, hiking, and other sporting activities, the opportunity for business professionals to utilize state-of-the-art conference rooms, and off-site networking opportunities. 

The sky's the limit with curated hotel package ideas to delight everyone on the guest list. 

Need help driving business to your property? 

Increased bookings are a package deal every hotelier dreams of. Contact rezStream to learn about how our marketing services can promote your specials and drive more direct bookings at your property, including featured deals and seasonal specials.