Busy season strategies | Part II: Website conversion must-haves
Part II of our busy season strategy informational series we are addressing several key components your website must have in order to increase your online conversions. We have rounded up a few tips to ensure you are getting the most out of your busy season with these website conversion must-haves.
- Speedy Website
It might seem trivial, but site speed and loading time have become major factors in terms of where and how people make a purchase decision online.
If a site takes too long to load, people will most likely make their purchase on a competitor’s site that is simply faster. To help highlight this, we have provided some stats by Google that paint a clearer picture:
- 40% of site users abandon a website that takes more than 3 seconds to load.
- 52% of online shoppers state that quick page loading is important to their site loyalty.
- Conversion rates can drop by 12% for every second of delay in load time.
In other words, it’s extremely important for any eCommerce site to have an up-to-date, modern, technically sound website that can meet or exceed the loading times demanded by online visitors.
- Easy-to-Consume Content
The next component to keep in mind is having easy to consume website content. Whether this content is for a room detail page or a blog, the goal is to ensure that copy is informative, engaging, and easily guides guests through the site. Some tips to help you achieve this are:
- Making sure you have short concise paragraphs
- Descriptive Headers that clearly state what the text is about
- Bulleted lists
- Important information stated first and foremost
High-quality images are another important piece of easy-to-consume content. In fact, 67% of eCommerce consumers say the quality of a product image is “very important” in making a purchase decision, and pieces of content that include high-quality images result in 94% more total views.
Easy to consume content is essential in making a good first impression with guests and will ultimately generate more leads for your property.
- Strong Call-to-Actions
Once you have compelling and informative content, you want to ensure that you are continuing to engage with your website users. This is where having strong call-to-actions come into play.
A call-to-action is a prompt that tells the user to take some specified action whether it be “Learn More”, “Book Now”, “Sign-Up Now” or any other clear action to help entice guests to move further down the sales funnel.
The easier you make it for people to take the next step, the more people will likely do so. Clear call-to-actions help streamline a smooth buying process and are a sure-fire way to boost online conversions.
- User-Friendly Booking Engine Experience
As guests move through the buying process, they will inevitably interact with the booking engine. This is where having a user-friendly, intuitive booking engine experience is of paramount importance. The booking engine experience can make or break an online booking.
An engaging booking engine experience makes it easy for guests to book in as few clicks as possible. To do this the booking engine experience must remove areas of customer friction, provide accurate and helpful information, and provide a consistent experience to the website. This is so guests can seamlessly move from the site to the booking engine without feeling lost or overwhelmed.
rezStream’s Cloud booking engine software specializes in providing a user-friendly experience in addition to making your life as a property manager or owner easier.
Not only is it convenient for your guests to book on their time but with multiple calendar layout options, our booking engine will optimize the reservation process and raise your conversion rate. You can appeal to each guest’s booking preference with a quick booking option or with a more detailed calendar display. The booking engine will also guide your guest through add-ons to enhance their experience at your property and increase their order value.
Read here for part I of our series in busy season strategies on how to attract the right type of visitors to your website.
If you have any questions about how you can implement these tactics on your website, please reach out to marketing@temp.rezstream.com