9 Ways to Improve Your Social Media Content
Would you serve your guests only half of what they ordered? Of course not! But that is exactly what could happen when you ignore your social media platforms or fail to optimize your content practices. An underperforming social media platform is a missed opportunity to “serve a full meal.”
Hotel social media marketing is more than just having a website and social media accounts. If anything, it takes intentional content creation, engagement best practices, and unlearning costly habits. Because competition doesn’t let up in the service industry, you can’t afford poor content on your social media accounts. Poor content hurts your business by negating your efforts to attract traffic, promote brand awareness, or boost conversions.
To help you get your social media platforms in tip top form, we have compiled nine methods to help you enhance your social media communication.
1. Match the Content to the Platform
You shouldn’t wear the same outfit on every occasion, and the same goes for your social media content. To get the best out of each social media channel you must understand what type of information users like to consume and the best way to portray that with your content. Here are some quick tips;
- Facebook is built on creating connections
- Twitter is a monitor that uses short texts
- Pinterest inspires creativity
- Instagram is like a photo gallery
- YouTube is best for long descriptive video
- Google focuses on learning.
Before you get started on matching your content to the right channel, you need to ask yourself several questions about your audience. For instance, who are they, what are their favorite social sites, which content type are they drawn to, and what can you post that aligns perfectly with their feed?
Leisure travelers go to hotels and restaurants for fun, new experiences, and making memories. It’s important to align your hotel’s social media marketing around these themes. Check out this list.
- Top Tens – Top-ten lists are about giving useful and popular information in a digestible format. Talk about where to dine for first dates, places to see while in a certain location, and what to do.
- Fun Facts About Destinations – Little-known facts make you sound like an expert and excite visitors about experiencing something new. Adventurers especially love this kind of information.
- Share Testimonials – Testimonials make excellent posts. You don’t have to interview past visitors to create them. Just fish for reviews and share them on your sites. You can pick a list and focus on fun and positive details and adjectives.
- What’s New? – Any developments are magnets for new and repeat visitors. A new coffee joint or brewery, or an art piece addition to a nearby museum, are useful news to share with your audiences.
2. Introduce Themed Posts
Themed posts are great for repurposing content. They also make your brand’s content relatable. For example, you can try theming different days of the week. Go with ideas for curing Monday Blues on Mondays, share travel tips on Tuesdays, use Throwback Thursday for testimonials, focus on “anything goes” on Fridays, create hashtags on Saturdays, etc.
Try theming your posts around special days too—like, Elephant day, National Pet Day, etc. You can even run contests occasionally and include giveaways to boost engagement.
3. Develop a Scheduling Program
You can create the perfect scheduling program, but still, fail to make your content exciting. To create a program that yields good results, use analytics to get a thorough understanding of your audience’s needs.
Set clear goals so that you have something to measure your results against. With social media management tools, you can get a good platform for content plans and design.
4. Choose a Color Scheme
Choose a color scheme for your visuals that align with your brand colors. You’ve probably seen Instagram accounts that use the same color scheme or explanation for every message. You can do the same to build a well-structured and balanced profile.
5. Share News of Developments in Your Establishment
New developments could be a new chef, newly decorated rooms, additional pools, new dishes, or new gym equipment. You’re giving your fans a sneak peek into what would make their next stay a little more worthwhile. Use hashtags to make the news more shareable.
6. Tell the World About Public and Private Events
You’re really lucky if you get to host a celebrity’s private party in your hotel. If they want it publicized, that’s a plus for your hotel—you’ll be on the news for free. But even if you hold parties for ordinary people, you still win on many fronts.
The guests will talk about the experience on their social accounts. Use a hashtag to share and keep the conversation going for hours. More importantly, hashtags increase the visibility and relevance of your posts. You can also categorize online marketing campaigns by using dedicated hashtags.
7. Talk About Loyalties, Gratuities, and Special Offers
People love freebies. In fact, they expect them around the holidays. Talk clearly about what you’re offering. For example, use phrases like “get 30% off for double room bookings between March 15th through 31st.”
8. Help People Find Things to Do During Their Trip
Of course, your guests want to do more than wine and dine. That’s why you should create content about things to do in and around your hotel. Talk about sightseeing opportunities, outdoor activities, famous landmarks, museums, events, festivals, etc. Include information like prices, appropriate attire, and interesting historical facts. These details help to prevent unpleasant surprises and the dreaded 1-star review.
9. Use Influencers
49% of consumers depend on influencer recommendations. That’s nearly half of all consumers.
People believe that influencers give honest opinions about a product or service. Using influencers will help build traffic to your site, increase brand awareness, and convert prospects into clients.
Conclusion: Social Media Is Just One Piece of the Pie
What you do on your social media platforms is not the end all be all. Your hotel needs a well-rounded marketing strategy to drive constant traffic to your website and encourage direct bookings. By implementing some of the things we shared in this blog your social media platform will improve brand awareness, share valuable information about your property and the surrounding area, and provide visitors a social way of engaging with you on a daily basis. To learn more about how rezStream delivers social media services, download our Definitive Guide to Social Media Marketing or schedule a demo.