11 Conversion-boosting Call-to-action Tips for Hotels

Calls-to-Action that drive more bookings for your hotel or resort 

Most travelers who visit your hotel website are not ready to book. 

hotel calls to action

They are just browsing around, comparing rooms and using your site to learn about things to do in the area. The key to converting travelers into actual guests is to have a strong call-to-action (CTA) that are easy to understand and speak to the action you want them to take, such as “Book Now”. 

What you choose for your call-to-action button can considerably impact your conversion rate. Calls to action are messages that should be highlighted on your homepage, on landing pages, in popups, throughout blogs posts, and in every email that encourage readers to act. You'll get better results by creating compelling and irresistible calls to action. That's how you can motivate potential guests to book instead of abandoning your website. We'll cover the best call-to-action button examples to help you boost sales. 

The goal is to convert lookers into bookers and bookers into loyal customers.  

If you want consistent online reservations and a growing list of customers, you can't just slap the words "Click Here" on every button on your site. Implementing powerful, engaging travel calls-to-action throughout your website could dramatically increase your travel bookings. 

Calls-to-action should be strong. The action you want your website visitors to take is to make a reservation. For this reason, calls to action must be prominently displayed, stand out, and appear on every page. 

The best CTAs for any lodging website: 

Powerful Calls to Action to Drive Direct Bookings 

  • Book Now 
  • Request A Rate 
  • Book Appointment 
  • Make Your Reservation Now 
  • Reserve Now 
  • Check Availability 
  • Book Now 
  • Treat Yourself to X% Off 

Calls to Action to Build Guest Interest 

  • Submit Your RFP Here  
  • Schedule a Tour With Us Today 
  • Explore Our Event Venues 
  • Get Directions 
  • Subscribe Now 
  • Sign Up — It's Free! 
  • Learn More 
  • Follow Us on Facebook  
  • Schedule a Site Tour Today 

When a visitor lands on your website, there are dozens of things they could do.  

The reason is that every image, link, button, and graphic is vying for their attention. So, if you want your visitors to click your call-to-action button, you need to make it obvious! 

Here are 11 Conversion-boosting CTA Tips for Hotels to improve your bottom line. 

  1. Use powerful words in your call-to-action such as: Download/ Shop/ Buy/ Plan/ Subscribe/ Discover/ Enhance/ Experience/ Discover/ Start/ Find/ Visit/ Share/ Reserve/ Get/ Create.
  2. Create a CTA that is personable. To increase conversions, swap out "your" and "our" for "I" and "my." 
  3. On your call-to-action buttons, keep it short: 5 words or less.
  4. You should make your CTAs eye-catching and communicate the value of clicking them.
  5. Ensure your CTAs are specific and actionable.
  6. Include words such as "now," "today," or "immediately."
  7. Use a colorful CTA button that makes it stand out and commands attention.
  8. Add an arrow pointing to the CTA button or circle the CTA to call attention. 
  9. Shape matters. Use a rectangle-shaped button that is an obvious place to click.
  10. Size matters. Larger buttons get noticed more easily.  
  11. Benefit driven. Make the button text benefit-driven and be clear on what they are getting. 

The purpose of the CTA is to motivate visitors to act, no matter where you place it.

We recommend studying these hotel call-to-action examples for inspiration you can use to create your own CTAs that are engaging and help you increase online reservations. 

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Published: August 11, 2022