Video Marketing for Hospitality Businesses

Video marketing is quickly becoming one of the most effective ways to promote your hospitality website.  This form of advertising engages the online visitors with enticing video, which sets off emotion triggers by allowing the viewer to examine the property, rooms, amenities, area events and attractions without physically being at your property’s location.

From the graph below, you can see the number of people watching online videos increases with each year. 

 

To grasp how important video is becoming in marketing strategies, it is useful to understand how universal search works.  Universal search is when the search engines return non-textual results with images, news feeds, video and more.  Here is an example of how a search for “New York hotels” returns a video that pushes textual-only websites out of the natural search results.

 

Follow these best practices principles from RezStream to help create a successful video marketing campaign.

  • Videos should be relevant and informative
  • Highlight your property and major attractions in the area; consider guest reviews
  • Add links from the video portals such as YouTube to the content on your site
  • Videos on your website should contain well-optimized, relevant content
  • Utilize one video per URL
  • Use keywords in the file naming
  • Keep your video short and targeted
  • Brand your video your with company’s logo and URL
  • Offer the option to embed your videos on their website or blogs
  • Use ratings on videos

If your business would like help with search engine optimization or video marketing, please contact RezStream’s Internet marketing department at 888.360.8210 or visit our Internet marketing services.  We have a variety of marketing plans for all needs and budgets.

All About ExpressionEngine

Rick Ellis first developed ExpressionEngine as a blogging tool under the name “pMachine” in 2001.  An early prototype of pMachine was installed on Nancy Sinatra’s (Frank’s daughter) website.  After some real world testing and success, pMachine was released to the public in 2002.

By the end of 2002, pMachine had been featured in a few books and magazines and was having some success, but at that point, the Web was young and still developing.  Ellis noticed website owners and developers wanted more control and management over their content.  That’s when Rick Ellis developed a more robust tool called ExpressionEngine and the web development community took notice.

The first version of ExpressionEngine was first released to the public in 2004 as a general-purpose content management system written in object-oriented PHP and using MySQL for storing data.

ExpressionEngine’s publishing features are robust, comprehensive, and highly flexible.  Where other content management systems may have limitations in terms of visual design elements and/or display and organization of content, ExpressionEngine fills the needs of these major voids.

Throughout the years, ExpressionEngine has increased its features, flexibility, and popularity among larger businesses in helping build their web presence.  These steps advanced ExpressionEngine to version 1.6.8.  As its usage continued to grow, more features were requested from site owners and developers.  ExpressionEngine developers were now building “application-like” sites and needed even more flexibility and features at their disposal.  Ellis Lab listened to these requests and delivered with ExpressionEngine 2.0.  This version has been completely rebuilt on Ellis Lab’s “CodeIgniter,” an application MVC framework.

New Features of ExpressionEngine 2.0

Built On CodeIgniter
Acclaimed for its speed and flexibility, CodeIgniter has become the application framework of choice for many of the premiere PHP developers in the world.

New Interface
The ExpressionEngine control panel has been redesigned to make your experience and workflow faster, more intuitive, efficient, and better organized for superior control.

File Manager with Image Editor
ExpressionEngine 2.0 features an incredibly powerful and intuitive file and asset manager that can be used from within the publishing interface or on its own.  The new file manager includes the ability to crop, resize, and rotate your images directly in the control panel.

Key Features of ExpressionEngine

Multiple Categories
Each entry can be assigned to multiple categories, and you can create as many unique category groups as you want.

Relationships
You can create relationships between entries in different sections of your site, enabling information to be shared.

Expiring Entries
You can set an expiration date on your entries so they will be automatically removed from your site on that requested date.

Multi-User System
ExpressionEngine is a true multi-user system.  Each user can be granted a wide range of privileges, which allows you to define with precise control what each user is permitted to do.

Security
ExpressionEngine has the most comprehensive suite of security features of any publishing platform on the market.

When will ExpressionEngine 2.0 be ready for prime time?

As of this article, ExpressionEngine 2.0 is in Beta form, which is available to the public; however bugs, errors, and minor fixes still need to be worked out.  In addition, there are very few add-ons, extensions, and modules that may be needed to accomplish feature requests. 

RezStream recommends waiting to upgrade your site until ExpressionEngine 2.2 is released, hopefully in spring/summer 2010.  That doesn’t mean you should wait until then if you are thinking of having a site built.  RezStream can easily accomplish this process using the current version 1.6.8, which can easily be upgraded to 2.2 when it becomes available.  If you have further questions regarding ExpressionEngine, please feel to contact RezStream at 303.872.0220.

Published: March 22, 2010